360 Play is a family business and was created by a family. Founder and managing director Duncan Phillips, who also developed Gulliver’s Theme Park group with parks in Milton Keynes, Warrington, and Matlock, wanted to create something new for families looking for a day out with their children. Somewhere to go whatever the weather and not just another indoor play centre but something where the whole family could enjoy a day out all year round and which would help with children’s general health and development.

With 2 young boys himself Duncan wanted a destination where the adults were not only included in the experience but encouraged to play hands on with the children as he likes to himself. He can often be found on 360 Street with his boys building Lego towers or pretending to fix the truck.

Duncan and his family would find themselves travelling across the city for classes, then back across to find somewhere to play and then again to have a family meal. Now it is all in one place at 360, offering physical play, classes and refreshments at one location. 360 is ultimately a parents ‘club’ that can be used regularly for family time together.

In late 2008 Duncan brought together a management team who had also been involved in his past leisure developments to organise the ‘behind the scenes’ work in creating and maintaining the first centre opened in Milton Keynes in 2009. 360 Milton Keynes became so popular that two new centres were opened, Stevenage in 2011 and Leicester in 2012, with the same play concept and facilities.

Underneath what the customer sees at 360 Play is lots of planning and creative thinking. Our range of activities are designed for all children to enjoy and develop by building resilience through risk taking and challenges, problem solving, and dealing with new and novel situations. At 360 we believe that through family play children can develop more beneficially and learn crucial life skills. Families benefit from healthier, happier children and our relaxed, fun filled environments encourage parents to get involved in what their children are doing.

Duncan believes that in today’s ever busy world as working parents it’s very easy to miss the joy of play and what that brings to the development of our children. 360 Play hopes and desires to provide the setting to get us all having some fun together while at the same time reminding us how simple playing with children actually is.